ANDHRA PRADESH
GIRIJAN COOPERATIVE CORPRATION LTD


In the Service of Tribals Since 1956
/ andhragcc
RETAIL MARKETING
Aims & Objectives of Retail Marketing
  • Avoidance of bulk sale of raw produce collected by the tribals
  • Value addition to the MFP & Agricultural produce through processing to realize better sale returns
  • Retail marketing of products eliminating middle level market forces and reaching end-consumers direct.
  • Exploring consumer-market potential to the maximum possible extent for the natural, pure & Organic products of the tribals.
  • Continuous efforts to bring out quality products and to pursue sale in competition with leading brands in consumer market
Institutional Arrangements made
  • Small Industrial units to take up value addition
  • Processing centers in tribal areas for cleaning & processing thereby generating income to the tribal women
  • Storage godowns exclusively for Value added Products
  • Distributors’ network in major towns for value added products.
Industrial units and Processing centers
S.No. Name of the Unit Location Production capacity in Kgs/day
1 Honey Processing Unit Rajahmundry 1000
2 Chittoor 1000
3 Soap Making Unit Vizianagaram 1300
4 Araku Valley 1000
5 Sheekakayi Pulverizing Unit R.Chodavaram 300
6 Turmeric Powdering Unit V.Madugula 1000
Processing of Minor Forest Produce
S.No. Name of MFP Processing done End product
1 Honey Pasteurization & Moisture Reduction Bottled Honey
2 Tamarind Deseeding, De-pulping and Flower Making Pulp & Flower Tamarind
3 Soap Nuts Deseeding, Pulverizing and Extraction Pulp, Powder & Shampoo
4 Sheekakai Deseeding, Pulverizing and Extraction Pulp, Powder & Shampoo
5 Amla Deseeding, Pulverizing and Extraction Powder & Sharbat and Triphala
6 Maredugaddalu Extraction Sharbat
7 Myrobolans Pulverizing and Extraction Triphala Powder & Liquid Concentrate
8 Tanikaya Pulverizing and Extraction Triphala Powder & Liquid Concentrate
9 Hill Brooms Grading & Bundling Packed Broom
10 Cleaning Nuts Pulverizing Packing and Branding as NATFLOC
Processing of Agricultural Produce
S.No. Name of A.P. Processing Done End Product
1 Turmeric Drumming, Polishing, Pulverizing & Packing Turmeric Powder packs of different sizes
2 Rajmah Cleaning & Packing Rajmah packs of different sizes
3 Cuttings Cleaning & Packing Cuttings packs of different sizes
4 White Beans Cleaning & Packing White Bean packs of different sizes
5 Dry Chillies Pulverizing & Packing Chilli Powder packs of different sizes
6 Ragi Powdering & Packing Powder Packs of different sizes